95% match coverage. 6,500 members connected.
MarketingOps.com needed a scalable way to connect their community. We built the Monthly Matchup engine - connecting 6,500+ marketing ops professionals with 95% match coverage and 85% positive feedback.
MarketingOps.com is a 6,500+ member professional community for marketing operations professionals, offering networking, education, and career resources through events like MOps-Apalooza, the Ops Cast podcast, and peer matching programs.
The challenge
MarketingOps.com needed to scale their member networking program beyond what existing tools could handle. Manual matchmaking couldn't work for 6,500+ members, and high-volume email sends risked domain reputation damage.
Key pain points
6,500+ members needed systematic matching. Manual approaches couldn't deliver the quality connections members expected.
3-program rotation, 90-day no-rematch enforcement, and preference-based pairing required purpose-built automation.
High-volume email sends risked spam flags and delivery failures. Domain reputation protection critical.
Extensive Fathom transcript library going unused. Proposals and commitments lost in hours of recordings.
Business impact
Community value dependent on high-quality member connections
No visibility into sponsorship conversations across time
Manual transcript review consuming hours per week
New team members lacking historical context
The solution
Dual-solution implementation: an Elasticsearch-based Monthly Matchup engine for community networking, plus an AI-powered call intelligence system for instant access to meeting transcripts via Slack.
Monthly Matchup matching engine
Elasticsearch-based weighted scoring matches members by tools, industry, role level, timezone, and interests. Handles 3-program rotation with 90-day no-rematch enforcement.
HubSpot + Tally integration
Syncs member data between enrollment forms and CRM. Automates the entire lifecycle from signup to match notification.
Email deliverability system
Batch sending with domain reputation protection, professional templates, and comprehensive tracking for thousands of monthly emails.
Analytics dashboard
Full dashboard website with match logging, email metrics, feedback surveys, and coverage reporting.
Community matchmaking for professional networks
The same Monthly Matchup engine deployed for MarketingOps.com. Automated member matching, email campaigns, and analytics for communities of any size.
The product we built
The MatchUp dashboard we built for MarketingOps.com
"From day one, Ability.ai brought a thoughtful, results-first approach to our partnership. They quickly understood our goals, proposed pragmatic solutions, and moved implementation forward with minimal friction. Their responsiveness and domain expertise have improved both our team's efficiency and the impact of our campaigns."
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