MarketingOps.com.
MarketingOps.com is a 6,500+ member professional community for marketing operations professionals, offering networking, education, and career resources through events like MOps-Apalooza, the Ops Cast podcast, and peer matching programs.
Where it broke.
MarketingOps.com needed to scale their member networking program beyond what existing tools could handle. Manual matchmaking couldn't work for 6,500+ members, and high-volume email sends risked domain reputation damage.
- Community scale — 6,500+ members needed systematic matching. Manual approaches couldn't deliver the quality connections members expected.
- Complex matching rules — 3-program rotation, 90-day no-rematch enforcement, and preference-based pairing required purpose-built automation.
- Email deliverability risk — High-volume email sends risked spam flags and delivery failures. Domain reputation protection critical.
- Meeting intelligence trapped — Extensive Fathom transcript library going unused. Proposals and commitments lost in hours of recordings.
What we shipped.
Dual-solution implementation: an Elasticsearch-based Monthly Matchup engine for community networking, plus an AI-powered call intelligence system for instant access to meeting transcripts via Slack.
- Monthly Matchup matching engine — Elasticsearch-based weighted scoring matches members by tools, industry, role level, timezone, and interests. Handles 3-program rotation with 90-day no-rematch enforcement.
- HubSpot + Tally integration — Syncs member data between enrollment forms and CRM. Automates the entire lifecycle from signup to match notification.
- Email deliverability system — Batch sending with domain reputation protection, professional templates, and comprehensive tracking for thousands of monthly emails.
- Analytics dashboard — Full dashboard website with match logging, email metrics, feedback surveys, and coverage reporting.
“From day one, Ability.ai brought a thoughtful, results-first approach to our partnership. They quickly understood our goals, proposed pragmatic solutions, and moved implementation forward with minimal friction. Their responsiveness and domain expertise have improved both our team's efficiency and the impact of our campaigns.”
The solution behind it
Community matchmaking for professional networks
The same Monthly Matchup engine deployed for MarketingOps.com. Automated member matching, email campaigns, and analytics for communities of any size.
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Bring one workflow.
A 30-minute working call. We’ll map one operational workflow to an agent stack and tell you honestly whether it’s worth building.