Pre-call prep in 2 minutes. Not 45.
We built our own sales automation stack. AI researches every prospect, routes leads instantly, and runs personalized nurture - so our team focuses on conversations, not prep work.
Ability.ai runs a consultative sales process. Every prospect gets a discovery call. Preparing for those calls - company research, tech stack analysis, pain point identification - was eating hours daily.
The challenge
Consultative selling requires deep prospect knowledge. But researching each company took 45+ minutes. Lead routing was manual. Nurture sequences were generic. Our sales process was solid - the operations around it weren't.
Key pain points
Company research, LinkedIn stalking, tech stack analysis - all manual. Every. Single. Call.
Leads sat in forms until someone checked. No instant response. No smart assignment.
Same email sequence for everyone. No personalization based on company size, industry, or expressed interest.
Reps updating records manually. Incomplete data. Inconsistent formats. Time wasted.
Business impact
45+ minutes prep time per discovery call
Leads waiting hours for first response
Generic nurture underperforming benchmarks
Sales time spent on admin, not selling
The solution
Integrated sales automation: AI prospect research, instant lead routing, personalized nurture, and automatic CRM updates. Built on our own n8n infrastructure.
Pre-call research agent
View WorkflowAI compiles comprehensive prospect dossier: company overview, tech stack, recent news, potential pain points, LinkedIn insights. Delivered to Slack before every call.
Instant lead capture & routing
Form submission triggers immediate processing. Lead scored, enriched, assigned to right rep, and added to CRM - in seconds.
Personalized nurture sequences
View WorkflowAI-generated email sequences based on prospect attributes. Different messaging for different company sizes, industries, and expressed needs.
Automatic CRM updates
Call booked? CRM updated. Email opened? Logged. Meeting completed? Notes captured. Zero manual data entry.
Apollo + AI enrichment
Organization data enriched via Apollo. AI validates and supplements with web research. Complete prospect profiles automatically.
Sales automation suite
Pre-call research, lead routing, personalized nurture - the complete sales operations stack we built for ourselves.
"I used to spend the first hour of every day prepping for calls. Now I review a 2-minute AI brief and I'm ready. Better prepared, actually, because AI doesn't skip steps."
Ready to achieve similar results?
Book a discovery call to see how Ability.ai can scale your operations.
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