Every sales call fully prepped in two minutes

Ability.ai.

Ability.ai runs a consultative sales process. Every prospect gets a discovery call. Preparing for those calls - company research, tech stack analysis, pain point identification - was eating hours daily.

Where it broke.

Consultative selling requires deep prospect knowledge. But researching each company took 45+ minutes. Lead routing was manual. Nurture sequences were generic. Our sales process was solid - the operations around it weren't.

• 45-minute prep per call — Company research, LinkedIn stalking, tech stack analysis - all manual. Every. Single. Call.
• Manual lead routing — Leads sat in forms until someone checked. No instant response. No smart assignment.
• Generic nurture — Same email sequence for everyone. No personalization based on company size, industry, or expressed interest.
• CRM data entry — Reps updating records manually. Incomplete data. Inconsistent formats. Time wasted.

What we shipped.

Integrated sales automation: AI prospect research, instant lead routing, personalized nurture, and automatic CRM updates. Built on our own n8n infrastructure.

• Pre-call research agent — AI compiles comprehensive prospect dossier: company overview, tech stack, recent news, potential pain points, LinkedIn insights. Delivered to Slack before every call.
• Instant lead capture & routing — Form submission triggers immediate processing. Lead scored, enriched, assigned to right rep, and added to CRM - in seconds.
• Personalized nurture sequences — AI-generated email sequences based on prospect attributes. Different messaging for different company sizes, industries, and expressed needs.
• Automatic CRM updates — Call booked? CRM updated. Email opened? Logged. Meeting completed? Notes captured. Zero manual data entry.
• Apollo + AI enrichment — Organization data enriched via Apollo. AI validates and supplements with web research. Complete prospect profiles automatically.