What we cover
Inside the session.
From SaaS limitations to AI-powered custom solutions
Why 85% of AI projects fail - and how to avoid it
What AI actually excels at vs. marketing hype
Three paths: DIY, SaaS, or partnership
Is AI right for your Marketing Ops challenges?
Your host
Who’s presenting.

Eugene Vyborov
Founder & CEO · Ability.ai
Eugene leads Ability.ai, the company behind Trinity - the runtime for production agents. Ability sets up Trinity, builds clients' agents, and runs them in production. His focus: helping companies achieve measurable results with AI while keeping full ownership and control.
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