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Agent · Marketing

Gemma

Go-to-Market Agent

Gemma works alongside product marketers. She reads call transcripts, research and campaign results, turns them into positioning updates, campaign briefs, outbound sequences and ad creatives, and keeps a written record of every decision.

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Marketing · department
GemmaGo-to-Market AgentLive

Handles

  • Calls and research turned into positioning updates and briefs
  • A log per campaign and a record for every mid-campaign change
  • Static ad creatives for X, LinkedIn and Instagram
  • Claims about unshipped features go to a person first

Where it breaks

Every launch starts from a blank page.

What sales heard on calls, what the last campaign showed and why a message changed all live in different heads and folders. The next launch repeats the same experiments.

The fix

Gemma keeps the go-to-market state in one place - campaign logs, experiments and decision records - and turns new signal into the next brief. Claims about features that have not shipped, and prices outside the agreed range, go to a person first.

Gemma · Before / after4 changes
  1. Call insights stay in people's notesSignal turned into briefs and positioning updates
  2. Mid-campaign changes nobody can explain laterA decision record for every change
  3. Each launch repeats old experimentsOne folder per test, kept for the next launch
  4. Creative waits in a design queueStatic ads for X, LinkedIn and Instagram from templates

What we build

An agent is a stack.

Gemma is 6 capabilities working as one, each built around how your team already works.

Gemma · capabilities6 parts
Signal into workWhat customers and campaigns say, turned into the next piece of work.
  • Reads call transcripts, research and campaign data
  • Positioning updates and campaign briefs
  • Outbound sequences and creative briefs
Several roles, one agentCovers the go-to-market jobs a small team spreads thin across.
  • Launch management
  • Marketing operations and outbound
  • Solutions engineering, community and analysis
Campaigns and experimentsEvery campaign and test written down as it runs.
  • A daily log for every campaign
  • One folder per hypothesis test
  • A decision record for every mid-campaign change
Ad creativesStatic ads made from on-brand templates.
  • Static ads for X, LinkedIn and Instagram
  • Rendered from on-brand templates
  • Shared to your drive for review
Weekly metricsLaunch numbers published for the reporting agent.
  • Ad spend set against product signals such as repository stars
  • Published every week
  • A missing number is reported as missing, never estimated
GuardrailsKnows what needs a person.
  • Claims about unshipped features escalated
  • Pricing outside the agreed range escalated
  • Web, operations and outbound work handed to the right agent

How it works

From day one to running.

  1. Step 01Read the plan and the signalThe launch plan, call transcripts, research and results so far.
  2. Step 02Write the briefPositioning, campaign brief, sequence or creative.
  3. Step 03Run and recordDaily campaign logs and a decision record for every change.
  4. Step 04Report and hand offWeekly metrics, and tasks routed to the right agent.

Use cases

Where teams put it to work.

  1. Product marketerProduct launchBriefs, creatives and a running log from first message to retrospective
  2. Head of marketingPositioning refreshWhat customers said on calls, turned into positioning you can review
  3. Growth marketerPaid experimentA hypothesis, its creatives and a decision record for every change

Under the hood

Plugs into your stack.

Gemma works inside the tools your team already uses, on infrastructure you own.

Gemma · Integrations5 connected
  • Call recording (Fathom, Read AI, or your tool)
  • Paid social (X Ads, LinkedIn Campaign Manager)
  • GitHub
  • Storage (Google Drive or your tool)
  • Runtime & Orchestration (Trinity by Ability AI)

Questions

Before you ask.

Who is Gemma for?

Product marketers and small go-to-market teams who run launches and campaigns and want the work, and the reasons behind it, kept in one place.

Does she make decisions on her own?

She runs the day-to-day work and records every decision. Claims about features that have not shipped and pricing outside the agreed range always go to a person first.

How does Gemma work with other agents?

She hands website, marketing-operations and outbound work to the agents that own them, and publishes weekly metrics for Mira, all inside Trinity.

Is Gemma a real agent?

Yes. Gemma runs go-to-market for Trinity at Ability AI today, on Trinity, alongside the rest of our agents. We build the same agent for your company, on your stack and your infrastructure.

Next step

Put Gemma to work.

Start hereBring one workflowA 30-minute working call. We’ll map your workflow to Gemma and tell you honestly whether it’s worth building.
Book a call to implementProvide it to my clients
In productionSee agents at work in real companiesWhat we built inside our clients’ operations, and what changed for them.

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