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Agent · Marketing

Ruby

Content Operations Agent

Your autonomous content operations agent and the owner of your brand content. Ruby knows your brand assets, so she multiplies every piece of content, produces video and ad creatives, distributes across platforms, and engages your audience - without adding headcount.

Marketing · department
RubyContent Operations AgentLive

Handles

  • One piece of content becomes 10+ platform-native assets
  • Autonomous video production from text and audio
  • Multi-platform distribution on autopilot
  • Brand voice consistency across every channel
  • On-brand visuals and ad creatives from your own brand assets

See it work

Ruby, on the record.

Ruby demo

Where it breaks

Your content dies after one post. Your team can't keep up.

You publish a blog post and share it once. A podcast episode gets one audiogram. A webinar recording sits on YouTube with 47 views. Meanwhile, your competitors are everywhere - every platform, every format, every day. Your team is already stretched. Hiring more people won't fix the distribution problem.

The fix

Ruby takes every piece of content you create and autonomously multiplies it across formats and platforms - video clips, social posts, newsletters, engagement replies - all in your brand voice, all on schedule.

What we build

An agent is a stack.

Ruby is 8 capabilities working as one, each built around how your team already works.

Ruby · capabilities8 parts
Content multiplicationOne input becomes dozens of platform-native outputs. Blog posts, podcasts, webinars, and interviews are transformed into every format your audience consumes.
  • Blog to social threads, carousels, and short-form video scripts
  • Podcast episodes to audiograms, quotes, and blog summaries
  • Webinar recordings to highlight reels and key takeaway posts
  • Long-form content to newsletter sections and email sequences
Video productionAutonomous video creation from text, audio, and existing footage. No editing skills required, no freelancer timelines.
  • Text-to-video with branded templates and motion graphics
  • Podcast-to-video with waveform visualization and captions
  • Auto-captioning and subtitle generation in multiple languages
  • Platform-optimized aspect ratios (16:9, 9:16, 1:1)
Multi-platform distributionContent goes live across every channel on the right schedule, in the right format, with platform-native optimization.
  • Scheduled publishing across LinkedIn, X, YouTube, Instagram, and more
  • Platform-specific formatting and character limits handled automatically
  • Hashtag strategy and SEO optimization per platform
  • Cross-posting with native feel - not copy-paste syndication
Autonomous engagementRuby doesn't just post and leave. It monitors conversations, responds to comments, and builds relationships on your behalf.
  • Comment monitoring and intelligent response drafting
  • Community engagement across platforms in your brand voice
  • Trend monitoring and real-time content opportunities
  • Audience sentiment tracking and reporting
Analytics and optimizationEvery piece of content is tracked. Ruby records what performs and adjusts the strategy, with every change logged.
  • Cross-platform performance dashboards
  • Content performance scoring and ranking
  • A/B testing of headlines, formats, and posting times
  • Automated reporting with actionable insights
Brand voice managementConsistent voice across every channel and format. Ruby works from a profile of your tone, style, and messaging framework.
  • Brand voice profile with tone, vocabulary, and style rules
  • Consistency checking across all generated content
  • Multi-brand support for agencies and portfolio companies
  • Voice calibration from existing high-performing content
Brand visualsRuby works from your brand assets, so every visual comes out on brand without a design queue.
  • Carousels, diagrams and statement images from every new article
  • Article covers and multi-slide decks exported to PDF
  • One article becomes three formats and eight scheduled social drafts
  • A brand-locked style for every format
Ad creativesCreative for paid social, made from the same brand assets as the rest of your content.
  • Webinar, workshop and event ads
  • Product ads for launches
  • Ready-to-run 4:5 units for paid social
  • Creative only - media buying stays with your ads team or agent

How it works

From day one to running.

  1. Step 01Ingest and multiplyFeed Ruby any content - blog posts, podcasts, webinars, raw notes. It transforms each piece into dozens of platform-native formats.
  2. Step 02Distribute everywhereContent goes live across all your channels on optimized schedules. Every piece is formatted and tailored for its platform.
  3. Step 03Engage and optimizeRuby tracks performance, responds to comments, and adjusts the plan based on what resonates with your audience.

Questions

Before you ask.

What kind of content can Ruby work with?

Ruby can ingest blog posts, podcast recordings, webinar videos, interviews, raw notes, and any text or audio content. It transforms these into social posts, video clips, carousels, email snippets, newsletters, and more.

Does Ruby replace my content team?

No. Ruby amplifies your team's output. Your team focuses on strategy, original thinking, and approval - Ruby handles the multiplication, formatting, distribution, and engagement that would otherwise require 3-5 additional hires.

How does Ruby maintain my brand voice?

Ruby builds a brand voice profile from your existing high-performing content. It captures your tone, vocabulary, style preferences, and messaging framework. Every piece of generated content is checked against this profile for consistency.

Can Ruby make our ad creatives?

Yes. Ruby knows your brand assets, so she produces ad creatives - webinar, workshop, event and product ads in ready-to-run formats - alongside the rest of your content. She makes the creative; buying and running the ads stays with your ads team or agent.

Which platforms does Ruby support?

Ruby currently supports LinkedIn, X (Twitter), YouTube, Instagram, Facebook, TikTok, newsletters (via major email platforms), and blog publishing. New platform integrations are added regularly.

How long does it take to set up Ruby?

Most clients go from first call to autonomous operation in under two weeks. Brand voice calibration takes 2-3 days, platform integration takes 1-2 days, and then Ruby starts operating independently.

What does Ruby cost?

Ruby is delivered as part of an Ability AI engagement. Pricing depends on the number of platforms, content volume, and level of autonomy required. Book a strategy call to get a custom quote.

Next step

Put Ruby to work.

Start hereBring one workflowA 30-minute working call. We’ll map your workflow to Ruby and tell you honestly whether it’s worth building.
In productionSee agents at work in real companiesWhat we built inside our clients’ operations, and what changed for them.

Stay in the loop

New agents, first.

Workshops, webinars, releases, product news, and research - in one list.