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Iris

Creator Partnerships Agent

Iris finds creators across YouTube, X, LinkedIn, newsletters, podcasts and communities, audits whether their audience is real and matches your buyers, keeps every relationship in one record, and drafts outreach for a person to send.

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Marketing · department
IrisCreator Partnerships AgentLive

Handles

  • Creators found across six kinds of channel
  • Every audience audited before you reach out
  • One record for every creator relationship
  • Outreach drafted, sent by a person, spend approved by a person

Where it breaks

Creator marketing burns budget on audiences that aren't there.

Follower counts look good until the campaign runs. Lists live in spreadsheets, relationships in someone's inbox, and nobody can say which creators actually reach your buyers.

The fix

Iris researches and audits first, keeps every relationship in one record, and drafts the outreach. A person sends it and approves any spend.

Iris · Before / after4 changes
  1. Creators picked by follower countEvery audience audited first
  2. Lists in spreadsheets, history in inboxesOne record per creator relationship
  3. Generic outreach templatesA personal draft for each creator
  4. Spend decided ad hocEvery spend approved by a person

What we build

An agent is a stack.

Iris is 6 capabilities working as one, each built around how your team already works.

Iris · capabilities6 parts
Creator discoveryFinds the voices your buyers already follow.
  • YouTube, X and LinkedIn
  • Newsletters and podcasts
  • Communities
Audience auditsChecks the audience before anyone spends.
  • Whether the audience is real
  • Whether it matches your buyers
  • A short brief per creator
Outreach draftsPersonal first messages, ready to send.
  • Drafted per creator
  • Never sent by the agent - a person sends
  • Spend always approved by a person
Relationship recordEvery creator and every conversation in one place.
  • Status, history and next step per creator
  • Kept separate from the sales CRM
Targets for social engagementLists the rest of the marketing team can use.
  • Accounts worth engaging with on X
  • Shared with the content agents
Monthly metricsWhat the program did, every month.
  • Creators contacted, replies and partnerships
  • Published for the reporting agent

How it works

From day one to running.

  1. Step 01FindCreators across six kinds of channel.
  2. Step 02AuditIs the audience real, and is it your buyers?
  3. Step 03DraftA personal first message per creator.
  4. Step 04A person sendsOutreach and any spend approved by a person.

Use cases

Where teams put it to work.

  1. Product marketerLaunch amplificationVetted creators who reach your buyers, ready for launch week
  2. Marketing leadSponsorship planningNewsletter and podcast options audited before any budget is committed
  3. Developer relationsCommunity presenceThe communities and voices that matter, kept in one record

Under the hood

Plugs into your stack.

Iris works inside the tools your team already uses, on infrastructure you own.

Iris · Integrations4 connected
  • Channels (YouTube, X, LinkedIn)
  • Newsletters, podcasts and communities
  • Web research (search and public sources)
  • Runtime & Orchestration (Trinity by Ability AI)

Questions

Before you ask.

Does Iris contact creators herself?

No. She drafts the outreach; a person reviews it and sends it.

Can she spend budget on sponsorships?

No. Iris researches, audits and recommends. Any spend is approved by a person.

How does she check an audience?

She looks at whether a creator's audience is real and whether it matches the buyers you are trying to reach, and writes a short brief for each creator.

Is Iris a real agent?

Yes. Iris runs our creator partnerships at Ability AI today, on Trinity, alongside the rest of our agents. We build the same agent for your company, on your stack and your infrastructure.

Next step

Put Iris to work.

Start hereBring one workflowA 30-minute working call. We’ll map your workflow to Iris and tell you honestly whether it’s worth building.
Book a call to implementProvide it to my clients
In productionSee agents at work in real companiesWhat we built inside our clients’ operations, and what changed for them.

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