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Agent · Marketing

Piper

PR Strategy Agent

Piper audits how you are seen today, builds the message box - what you say, to whom, and the proof behind each line - and turns it into a channel plan, including how AI assistants describe you. A person handles every media contact.

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Marketing · department
PiperPR Strategy AgentLive

Handles

  • An audit of how you are seen before any plan is written
  • A message box with the proof behind every line
  • A channel plan that includes AI assistants, not only press
  • Never contacts media and never invents a source

Where it breaks

Most PR starts with an announcement and hopes someone cares.

Press releases go out without knowing how the company is seen today, messages drift from one interview to the next, and claims get made that nobody can back up when a journalist asks.

The fix

Piper starts with research, writes down what you say and the proof behind it, and only then plans where to say it. Every claim is typed and sourced, and a person makes every media contact.

Piper · Before / after4 changes
  1. Press releases written before any researchAn audit first, then the plan
  2. Messages drift from interview to interviewOne message box for every audience
  3. Claims nobody can back upEvery claim typed and sourced
  4. AI assistants left out of PRAI visibility built into the plan

What we build

An agent is a stack.

Piper is 6 capabilities working as one, each built around how your team already works.

Piper · capabilities6 parts
Research and auditHow you are seen today, before anything is planned.
  • How the company and its people are covered today
  • How your category and competitors are framed
  • Where the gaps between story and perception are
The message boxWhat you say, to whom, and why it holds up.
  • Core messages for each audience
  • Every claim typed - fact, figure, opinion or promise
  • The proof behind each claim, with its source
The channel planWhere and how the message goes out.
  • Channels, formats and angles for each message
  • A sequence you can run
  • Materials prepared for a person to use
AI visibilityHow AI assistants describe you is part of the plan.
  • Checks how assistants answer questions about you
  • Messages and sources shaped so they can be quoted
  • Works alongside the SEO and GEO agent
Proof standardsNothing goes out that cannot be backed up.
  • Never fabricates a source
  • Unbacked claims flagged before they go out
  • Never contacts media - a person does
A feedback ledgerFeedback is written down and used.
  • Every piece of feedback logged
  • Feedback written into the rubric that scores new drafts
  • The rubric reviewed by a person

How it works

From day one to running.

  1. Step 01ResearchAudit how you, your category and your competitors are seen.
  2. Step 02Message boxWhat you say, to whom, with the proof behind each line.
  3. Step 03Channel planWhere, in what format and in what order - press and AI assistants.
  4. Step 04A person actsMedia contact and publishing stay with people; feedback goes back into the rubric.

Use cases

Where teams put it to work.

  1. FounderCompany announcementA message box and a sourced plan before the announcement goes out
  2. Head of marketingPartnership launchOne story both sides can tell, with the proof behind it
  3. ExecutiveThought leadershipAngles and channels that fit what you can actually back up

Under the hood

Plugs into your stack.

Piper works inside the tools your team already uses, on infrastructure you own.

Piper · Integrations4 connected
  • Web research (search and public sources)
  • AI assistants (ChatGPT, Perplexity, Claude, Gemini)
  • AI Reasoning (Claude, or your model)
  • Runtime & Orchestration (Trinity by Ability AI)

Questions

Before you ask.

Does Piper pitch journalists?

No. Piper researches, writes the strategy and prepares the materials. A person makes every media contact.

What is a message box?

One page that sets out what you say, to which audience, and the proof behind each line. Piper types every claim - fact, figure, opinion or promise - and attaches its source, so nothing goes out that cannot be backed up.

How does PR connect to AI search?

Buyers increasingly ask AI assistants about companies. Piper checks how assistants describe you and shapes messages and sources so they can be quoted, working alongside Vera, our SEO and GEO agent.

Is Piper a real agent?

Yes. Piper runs PR strategy at Ability AI today, on Trinity, alongside the rest of our agents. We build the same agent for your company, on your stack and your infrastructure.

Next step

Put Piper to work.

Start hereBring one workflowA 30-minute working call. We’ll map your workflow to Piper and tell you honestly whether it’s worth building.
Book a call to implementProvide it to my clients
In productionSee agents at work in real companiesWhat we built inside our clients’ operations, and what changed for them.

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