How we rebuilt our outbound: the playbook behind a self-improving system
Most B2B outbound looks the same in 2026 as it did in 2020 — manual research eating BD hours, generic templates that get ignored, dashboards no one opens, and reply rates quietly drifting toward zero. Oleksii Nikitin runs business development at Ability.ai — and hit all of it. So he tore down our outbound from the ground up, not as a better template library, but as an operating model that learns from every campaign and compounds over time. The result: a single agent that takes a plain-English brief, finds and qualifies the leads, writes the sequences in our voice, launches them, and learns from every reply.
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What you'll learn
- What was broken in our outbound — the failure patterns we hit first
- Dead ends: the tools we tried, dropped, and why
- The mental shift — from 'better templates' to an operating model that learns
- A live look at the agent now running our outbound end-to-end
- Real metrics from a recent campaign run — what worked, what didn't
- Why this kind of system is hard to assemble out of off-the-shelf tools
Who will get the most value
- 1Sales leaders entering new markets and needing pipeline fast
- 2RevOps teams re-engaging cold pipeline at scale
- 3Marketing managers running outbound for events and campaigns
- 4B2B SaaS founders and CEOs tired of tools that don't compound
- 5Anyone burned by manual research, generic templates, or unread dashboards
Your hosts
Eugene Vyborov
Founder & CEO at Ability.ai
Eugene founded Ability.ai, where mid-market companies get custom AI automation built on Trinity — the open-source platform he created and our internal agents run on.
Oleksii Nikitin
Head of Business Development at Ability.ai
Oleksii leads business development at Ability.ai. He rebuilt our outbound from the ground up — the operating model at the center of this session.
Want to see how we build agents like this? Join our Agent Builder Workshop — Tuesdays and Thursdays on Trinity.
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