Automating MarketingOps.com: AI adoption in public
Monthly, ongoing series — one registration covers every session
Free · Registration hosted by MarketingOps.com (opens in new tab)
About this webinar
Over the next months, Ability.ai is rebuilding operational systems at MarketingOps.com — and the whole process is open to their community. One monthly co-hosted webinar tracks a real AI adoption journey end to end, using MarketingOps.com's own stack as the case study. Each session advances the story: from picking the first automation, through scaling, to how AI itself evolves mid-journey. One form registers you for the full series.
What you'll learn
- The decision frameworks we use to choose what's worth automating first
- First session (Jun 9): filtering 15 real operational bottlenecks down to our first 3 AI builds
- What breaks in production, what surprises us, and what we pivot on
- How the plan evolved — what we adjusted, what got easier, what got harder, and how AI progress factored in
- The playbook that emerges when framework meets real systems
- Real before/after numbers from a real, plugin-heavy marketing ops stack
Who will get the most value
- 1Marketing operations practitioners building on real martech stacks
- 2RevOps and ops leaders deciding what to automate first
- 3Teams tired of AI hype and ROI promises that don't survive a real stack
- 4Founders and CMOs who want a working adoption framework, not a slide deck
- 5Anyone following AI adoption who wants the honest before/after — including what broke
Your hosts
Mike Rizzo
Founder & CEO at MarketingOps.com
Mike founded MarketingOps.com, the largest community for marketing operations practitioners. He's putting his own stack — HubSpot, WordPress, Slack, Circle — on the table as the live case study for the series.
Oleksii Nikitin
Head of Business Development at Ability.ai
Oleksii leads business development at Ability.ai and helps mid-market teams move from AI curiosity to production systems. In this series he brings the outside view — pressure-testing what's worth automating and what the numbers actually show.
Alex Korin
Delivery Manager at Ability.ai
Alex manages delivery at Ability.ai, turning complex requirements into working systems. He'll walk through the builds in flight — what shipped, what broke, and what we reversed mid-journey.
How the partnership started
Featured case study
MarketingOps.com: from SaaS limits to owned AI systems
The series builds on work we've already done together. See how MarketingOps.com began moving from rented SaaS tooling toward custom, owned AI infrastructure.
Read the case study